Jasmine only issues its powerful scent when it blooms at night, and pickers must select only the ones yet to open. Wasser sources the jasmine oil he uses from Palaniswamy's company. As well as Guerlain, Palaniswamy said his company sells jasmine oil to companies including Bulgari, Dior and Lush. Every night, people surround a shrine of the goddess with fragrant jasmine flowers as she retires with her husband Shiva in a grand, symbolic ceremony. "The scents are not worth as much as the original jasmine flowers -- nothing can match the real fragrance of the jasmine."