E-commerce in Vietnam faces decreasing purchasing power

Several e-commerce platforms in Vietnam reported a decrease in the value of sales despite having launched many promotions. The trend has changed, however, as buyers now focus on healthcare products, sportswear, and fitness products. The reason for this change is the impact of economic difficulties and inflation, many vendors on e-commerce platforms believed. Several e-commerce platforms in Vietnam reported a decrease in the value of sales despite having launched many promotions. The reason for this change is the impact of economic difficulties and inflation, many vendors on e-commerce platforms believed.