Woodworking firms increase advertising, expo participation

HCMC – Given the protracted decline in orders, many businesses in the wood processing industry have increased their marketing campaigns and participation in furniture and wood product exhibitions to boost sales and enhance operations. Dang Quoc Hung, general director of Alliance Handicraft & Wooden Fine Art Corporation, said the export of wooden furniture has increased slightly, but the total export volume of wooden furniture has remained modest. Data showed that in the first seven months of 2023, Vietnam’s wooden furniture export revenue dropped 26.2% year-on-year to US$7.2 billion. “Notably, local firms want to get into the ASEAN market by receiving potential orders at VIFA ASEAN 2023,” he added. In its inaugural edition, VIFA ASEAN has garnered significant attention, attracting the participation of nearly 200 businesses with their products to be showcased in over 600 booths.