Vietnam’s ‘One Commune, One Product’ to be promoted on TikTok

TikTok Vietnam will support small and medium enterprises and cooperatives in the digitalization of promotion campaigns for products of the national One Commune-One Product (OCOP) program. The commitment is part of a cooperation agreement signed on Tuesday between TikTok Vietnam and the Trade Promotion Center for Agriculture under the Ministry of Agriculture and Rural Development. Nguyen Lam Thanh, a representative of TikTok Vietnam, said TikTok will help improve digital capacity for content production, promotion, and marketing for agricultural trade promotion centers and enterprises taking part in the OCOP program. TikTok Vietnam will support small and medium enterprises and cooperatives in the digitalization of promotion campaigns for products of the national One Commune-One Product (OCOP) program. Nguyen Lam Thanh, a representative of TikTok Vietnam, said TikTok will help improve digital capacity for content production, promotion, and marketing for agricultural trade promotion centers and enterprises taking part in the OCOP program.