Vietnamese spend more on e-commerce platforms in Nov

HCMC – Vietnamese online shoppers were more active in November, with their transactions on four major e-commerce platforms amounting to nearly VND32 trillion. This information was reported by the e-commerce data intelligence platform EcomHeat, managed by YouNet ECI, after having analyzed data from 2.6 million virtual stores on Shopee, Tiki, Lazada, and TikTok Shop e-commerce platforms. As a result, 405,000 vendors on the four platforms reported successful transactions in the month. TikTok Shop and Lazada accounted for 17.2% and 9% of the revenue, respectively. Shopee followed with VND116,000 and TikTok Shop with VND108,000, the lowest.