Plus-size movement reshapes fashion in Brazil

Defying the fashion world's narrow stereotype of beauty, Brazilian plus-size designer Amanda Momente poses confidently for the camera, wearing the clothing label she founded after failing to find other options that fit. It turned out so well she quit her day job and plunged headfirst into the fashion world, she says. "The fashion industry needs to fit our bodies, not the other way around," says Momente. 'Identity and dignity'Major brands tend to dedicate at most a small portion of their lines to clothing in larger sizes, leaving "repressed" demand, says Marcela Liz, head of the Brazil Plus Size Association. The plus-size sector grew in Brazil more than 75 percent in the decade through 2021, reaching sales of 9.6 billion reais (about $1.9 billion) that year, according to the association.