Japan wants to woo wealthy Vietnamese travelers

The rising number of affluent Vietnamese and their higher travel spending prompted Japan to focus on attracting this group, according to Uchida Shusuke, deputy chief representative of the Japan National Tourism Organization (JNTO) in Vietnam. The Japanese tourism agency will start luring richer Vietnamese visitors instead of taking into account the total number of visitors in 2024, he underlined. Japan will accelerate the introduction of its high-end tourism products and services to travelers from Vietnam and other nations, said Shusuke. “The soaring number of wealthy Vietnamese and their higher spending on travel to Japan have fueled our belief about an increase in the number of Vietnamese opting for higher quality travel styles,” Shusuke told Tuoi Tre (Youth) newspaper. In addition, Vietnamese travelers’ total spending in Japan in 2019, the year before the COVID-19 outbreak, was 87.1 billion yen (US$599 million), making the Vietnamese one of Japan’s biggest travel spenders.