Elevating brand strength through twin transition

To read more, please click hereThe journey of brand development is a meticulous endeavor that demands unwavering commitment and investment from an entire organization. The inevitable trend The concept of the “twin transition” has emerged as a pivotal trend reshaping the business landscape, differentiating forward-thinking companies from their counterparts. While the digital transition remains a challenge, it has seen significant development, with numerous businesses achieving notable successes. The impetus for digital transition has intensified in the post-Covid-19 era, driven by the growth of e-commerce and social platforms. The convergence of digital and green transitions, known as the “twin transition,” now represents a fresh market demand.