Many groups of Chinese tourists have arrived in Nha Trang and planned to celebrate Tet there," the representative said. Chinese tourists favor Khanh Hoa because the province celebrates Tet, shares cultural similarities, and boasts a favorable climate, particularly appealing to visitors from Chinese localities still experiencing cold weather. Chinese tourists prefer Khanh Hoa as the province shares many similarities in culture with China and has a favorable climate. The revival of Chinese tourists this Tet is a positive signal, said Nguyen Thi Le Thanh, director of the provincial Department of Tourism. In 2024, the province will persist in enhancing promotional programs in the Chinese market and introducing new products to cater to the needs of Chinese tourists, Thanh said.