Centara Hotels & Resorts, Thailand’s leading hotel operator, is proudly celebrating its 40th anniversary this year. In 2007, ‘Central Hotels & Resorts’ rebranded itself as the globally recognised “Centara Hotels & Resorts,” defining its own unique identity. In 2009, Centara launched its first ‘Mirage’ themed resort, Thailand’s premier family-focused property, with Centara Grand Mirage Beach Resort Pattaya. Centara took its acclaimed ‘Mirage’ concept internationally in 2021, introducing its themed family resort concept in Vietnam and the UAE with Centara Mirage Resort Mui Ne and Centara Mirage Beach Resort Dubai. In addition to its property expansion, Centara Hotels & Resorts remains dedicated to delivering world-class service through its signature warm hospitality and authentic Thai family values.