CÀ MAU — The southernmost province of Cà Mau is stepping up the development of brand names for specialty products and specifically identified products. The province has 12 specialty products and specifically identified products which have been granted collective brand names. It is implementing a national level plan of developing geographical indication for its blood cockles and a provincial level plan of developing geographical indication for spotted scat fish. It has also helped to preserve and promote the province’s specifically identified products and specialty products and expand their markets, he said. With a dense river and canal network, Cà Mau has diversified specialty products and specifically identified products and many of them have been recognised as products of the country’s “One Commune-One Product” (OCOP) programme.