Media Planner

JOB DESCRIPTION

• Collect and analyze market data, identify target audiences and understand their behavior and habits

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business

• Determine the best media outlet mix for our campaigns

• Allocate budgets and monitor costs
• Supervise and optimize the execution, monitoring and measurement of marketing campaigns and their success
• Ensure campaign implementation follows organizational guidelines
• Compile regular reports of campaign performance and results
• Improve new campaigns using data and feedback from existing and previous projects
• Update databases and use a customer relationship management (CRM) system
• Measure and track marketing investment
• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)

JOB REQUIREMENTS

• Bachelor degree in Communication, Marketing or related fields
• 2-5 years of related job experience
• Strong problem-solving skills
• Exceptional communication and project management skills
• In-depth knowledge of running B2B and B2C campaigns
• Ability to manage several marketing campaigns simultaneously
• A good understanding of Edutech is a priority
• Fluently in English (IELTS 6.0 and above)