Business Development Officer, Hanoi

Date: 2 Feb 2024

Location: Hanoi, East Asia, VN

Company: British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Pay Band – 5 Contract Type – Indefinite Location – Hanoi, Vietnam

Locally Recruited: Applications are welcomed from candidates with a right to work in Vietnam for an employment purpose.

Role Purpose

The purpose of this role is to directly contribute to the growth in revenue from our existing customer base and the acquisition of new customers through lead generation, sales and sales promotion activities. This role is also expected to support building of key relationships and proactively support and follow up with the resolution of resolve issues, add value and ensure delivery on expectations.

Main opportunities/challenges for this role:

• Understanding and foreseeing country conditions to spot and act on opportunities.
• Providing timely feedback on external changes that impact on business strategy.
• Achieving sales/ account targets and ensuring customer satisfaction.

Main accountabilities:

Product management support: customer insight to inform product development and promotional campaigns.

• Conduct customer satisfaction surveys designed locally and by region on behalf of IELTS, Schools and PRFX Product Managers in Vietnam.
• Collect other competitor and business intelligence from own and others networks and contacts, as well as desk research and mystery shopping exercises.
• Monitor Vietnam Exams reputation on social media.
• Present findings of above and recommendations on service design improvements and promotional messaging to Business Development Managers in regular meetings.
• Collate and report on monthly Exams scorecard returns within the agreed deadlines and file collated records for audits purposes.

Product management support: branding and promotion.

• Evaluate and forecast needs for promotional materials and work with Business Development and Marketing Teams to produce briefs and production schedules.
• Conduct inspection visits for exams locations to ensure clear customer journeys, contingency plans and maintain brand consistency.
• Generate social media / website content and updates for the relevant Exams Products, liaising with Operations Managers, Customer services Lead to solve serious complaints.
• Contribute to the ESBU marketing team's customer database, including ensuring all Exams customer data is cleansed and ready for input/migration.

Business development

• Produce UK Qualifications market penetration report for all schools and set conversion targets.
• Set and meet portfolio growth targets.
• Present UK Qualifications to schools' parents and candidates
• Follow up leads generated through campaigns and events for schools' exams and other B2B sales products and arrange meetings for managers.
• Attend sales meetings and ensure all pipeline sales and prospects are documented and followed up to agreed schedule.
• Assist in the preparation of proposals and contracts.
• Network effectively at events and online Partner relationship management
• Act as the first point of contact for all partnerships under discussion.
• Assist in the preparation of proposals and Memorandum of Understandings (MOU).

Event Management

• Identify potential events organised by third parties according to Business Development Manager's brief and produce calendar.
• Investigate and cost different options for participation in third party events.
• Plan Exams events calendar where external events of not meet specific needs (e.g. promotion of School Exams)
• Plan and implement all event participation to agreed standards, including physical, print, digital and staff resources.
• Ensure ESBU Marketing Team are briefed on all requirements and timelines for promotion of Exams events.

Role specific knowledge and experience:

• Experience in fields of business development/marketing/public relations/Customer services and events management.
• Experience of working with children (desirable).
• Experience of safe planning, organisation and delivery of activities for children (desirable).
• Knowledge of UK Qualifications and Assessment systems (desirable).

Role Specific Skills and Qualifications:

• University degree in any subject or qualification in a relevant field.
• Good written and verbal communication skills in English and Vietnamese
• Competent IT skills
• Excellent communication and people skills
• Very good problem-solving skills.
• Attention to meet deadlines and ensure accuracy.
• Presentation Skills
• Working with Children
• Effective communication and engagement with children and their families.
• Ability to work in a way that promotes the safety and well-being of children.

Closing Date for Application: 25th February 2024, 23:59 Vietnam Time (GMT+08)

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council's Safeguarding policies for Adults and Children.

If you have any problems with your application please email [email protected]

Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR' email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.